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An Integrated Sustainable Transport System for Swindon Reducing carbon emissions, congestion, obesity and social exclusion Promoting low carbon transport, health, environment and community |
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| Strategies |
Promoting Modal Shift
- Tailor-made support for every household, school and workplace
- Meaningful incentives
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Public Transport
- More buses, more often
- Better facilities
- Bus prioritisation
- Cheaper Fares
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Active Travel - Active Health
- Safer walking & cycling
- More routes
- Combatting obesity
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Public Realm
- Reduced congestion
- Streets for People
- 20 mph speed limit
- Green Infrastructure
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Environment
- CO2 emissions reduced
- Less road building
- Air quality improved
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Transport Innovation
- A UK exemplar
- Redeploying funds
- Levering government funding
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What it will look like
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Every person living or working in Swindon will be offered help and incentives to travel more sustainably
- Individualised Travel Marketing Campaign
- Car-Clubs in every neighbourhood
- Car-Share at all workplaces
- Working and shopping from home
- Discount and rewards for green travel choices
- Disincentives for polluting travel choices
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It will be easy, pleasant and cheap to get around by bus.
- Bus every 10 minutes at peak hours and good evening, Sunday and rural services
- New exchange, real-time information, harmonised ticketing
- Bus priority on all main routes
- Subsidised fares for all
- Fuel poverty and social exclusion reduced
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Health improves as cycling and walking replace most short car journeys
- All streets have cycle lanes and pavements wide enough, well-maintained and signposted
- Off-road cycle network extended and improved
- Secure cycle parking at all amenities
- Every child that can will cycle or walk to school
- Obesity reduced
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Public places and streets will be more attractive, safe and people-friendly
- Traffic made less dominant by lowering traffic speeds
- Amenity and well- being promoted through greening of streets
- Residents help design and transform streets
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The transport sector will play its part in tackling pollution and climate change
- CO2 emissions from transport reduced by 20% by 2010 and 80% by 2050
- Environmental impact of road building reduced
- Air quality improves and respiratory problems decline
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Investment will focus on creating and promoting an integrated and low- carbon transport system that is a national exemplar.
- Resources redirected from increasing road and parking capacity to sustainable transport.
- Major government transport funding levered
- MPs and Councillors working together
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Getting started
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- Travelsmart Marketing
- Travelwise Businesses
- School Travel Plans/Safe Routes to School
- Bike It! Officer
- CTC Community Cycling Development Officer
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- SBC Management of Thamesdown Transport
- SBC Local Transport Plan
- Local Transport Bill (2008) regulation
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- Cycle Demonstration Town
- SBC Lifestyle Team
- Active Swindon
- NHS investment
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- SBC Design Codes
- Homezones
- DIY Streets
- DfT Manual for Streets
- Streetscene
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- SSP Climate Change Action Plan
- SBC Sustainable Development Team
- DfT Low Carbon Transport
- Climate Change Bill
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- SBC strategic direction, policy, planning and commissioning
- Programme integration
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