bike globe city black.jpg An Integrated Sustainable Transport System for Swindon
Reducing carbon emissions, congestion, obesity and social exclusion
Promoting low carbon transport, health, environment and community
thamesdown bus.jpg
Strategies
Promoting Modal Shift
  • Tailor-made support for every household,  school and workplace
  • Meaningful incentives
Public Transport
  • More buses, more often
  • Better facilities
  • Bus prioritisation
  • Cheaper Fares
Active Travel - Active Health
  • Safer walking & cycling
  • More routes
  • Combatting obesity
 Public Realm
  • Reduced congestion
  • Streets for People
  • 20 mph speed limit
  • Green Infrastructure
Environment
  • CO2 emissions reduced
  • Less road building
  • Air quality improved
Transport Innovation
  • A UK exemplar
  • Redeploying funds
  • Levering government funding
What it will look like
Every person living or working in Swindon will be offered help and incentives to travel more sustainably
  • Individualised Travel Marketing Campaign
  • Car-Clubs in every neighbourhood
  • Car-Share at all workplaces
  • Working and shopping from home
  • Discount and rewards for green travel choices
  • Disincentives for polluting travel choices
It will be easy, pleasant and cheap to get around by bus.
  • Bus every 10 minutes at peak hours and good evening, Sunday and rural services
  • New exchange, real-time information, harmonised ticketing
  • Bus priority on all main routes
  • Subsidised fares for all
  • Fuel poverty and social exclusion reduced
Health improves as cycling and walking replace most short car journeys
  • All streets have cycle lanes and pavements wide enough, well-maintained and signposted
  • Off-road cycle network extended and improved
  • Secure cycle parking at all amenities
  • Every child that can will cycle or walk to school
  • Obesity reduced
Public places and streets will be more attractive, safe and people-friendly
  • Traffic made less dominant by lowering traffic speeds
  • Amenity and well- being promoted through greening of streets
  • Residents help design and transform streets
The transport sector will play its part in tackling pollution and climate change
  • CO2 emissions from transport reduced by 20% by 2010 and 80% by 2050
  • Environmental impact of road building reduced
  • Air quality improves and respiratory problems decline
Investment will focus on creating and promoting an integrated and low- carbon transport system that is a national exemplar.
  • Resources redirected from increasing road and parking capacity to sustainable transport.
  • Major government transport funding levered
  • MPs and Councillors working together
Getting started
  • Travelsmart Marketing
  • Travelwise Businesses
  • School Travel Plans/Safe Routes to School
  • Bike It! Officer
  • CTC Community Cycling Development Officer
  • SBC Management of Thamesdown Transport
  • SBC Local Transport Plan
  • Local Transport Bill (2008) regulation
  • Cycle Demonstration Town
  • SBC Lifestyle Team
  • Active Swindon
  • NHS investment
  • SBC Design Codes
  • Homezones
  • DIY Streets
  • DfT Manual for Streets
  • Streetscene
  • SSP Climate Change Action Plan
  • SBC Sustainable Development Team
  • DfT Low Carbon Transport
  • Climate Change Bill
  • SBC strategic direction, policy, planning and commissioning
  • Programme integration

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